SRL Archive - RuneScape News and General

Jagex claims 'Most successful year'


Jake

2013-01-05 13:04:12

Although they are still 3 months behind the filing of the financial report, Jagex has said that 2012 was their 'biggest and most successful year ever' and with more 'investments and more coming in 2013'

News Article : http://www.develop-online.net/news/42899/Jagex-claims-most-successful-year-despite-late-financial-report


RuneScape developer insists it will file its accounts soon as Companies House makes proposal to strike them off

Jagex has claimed it has experienced its most successful year ever despite being three months late in producing its financial results for 2012.

As we reported in November, Jagex has yet to post its accounts for the previous year to the Companies House, which was due on September 30th.

But speaking to Develop, Jagex chief marketing officer David Solari and chief financial officer Riaan Hodgson said they intended to file their report soon, but had prioritised a number of other things such as the Transformers MMO and the release of Ace of Spades before filing their accounts.

Since speaking to Jagex just before the Christmas break, an active ‘proposal to strike off’ has been listed on the Companies House site. A spokesperson from the Companies house explained that the Registrar had made the move due to the lateness of the accounts filing.

Jagex now has three months to file their accounts – which they have said they plan to do so soon – or the company will be dissolved. This means they will be struck off as a legal limited company should they not do so.

It should be noted however that the event of this occurring seems highly remote, given the extensive plans the 500-strong studio has for its future, as Solari explains.

“It’s been the busiest year the company has ever had,” said Solari.

“We’re developing our second really big MMO with Transformers, that’s just gone into closed beta with some great results there. We’re launching Ace of Spades which has flown right in there and it’s been at the top of the Steam charts for us which has been absolutely fantastic as well, there’s just been a huge amount of focus around that.”

Hodgson added that Jagex was very pleased with the plans it had set out last year, with the launch of a new studio in California releasing Facebook title Carnage Racing, as well as Steam top seller Ace of Spades, and insisted RuneScape was still the “cherry in the crown” for the studio, and had been doing “magnificent”.

When questioned further on whether a strong financial position meant the studio was at its most profitable ever, Hodgson said it was the developer’s “most successful year ever”.

“We’ve made choices about investing in new products coming out next year,” he said.

“So for us it’s not just driving profitability it’s driving long term, sustainable financial health. Which means we’re investing in new things and not just taking everything out as dividends as we use to in the past.”

Hodgson also insisted that the studio had already seen “great results” from its investments, and expected this to continue into next year.
Reshaping the studio

In the last year, despite RuneScape surpassing 200 million registered users, and adding “revenue strength” with microstransactions into the MMO, Jagex has been reshaping its development plans.

In March the studio froze development on its sci-fi MMO Stellar Dawn and laid off 12 staff, while there were also further staff losses with the shutdown of another MMO, 8Realms. Despite this, Solari and Hodgson said 2012 had been one of the biggest years of growth for the developer, with a “significant number” of new hires and a number of jobs still vacant going into 2013.

When asked about the layoffs and whether that meant there had been some difficulties financially, Hodgson said: “As a company, our financials have never been better. But clearly as an organisation we live in a very competitive commercial world and if a product, if we don’t see a commercial success for it, we need to make pretty tough decisions to make sure that overall our financial position remains strong. So it means we do close things if they’re not successful.”

Solari added: “I mean that’s game development to a certain extent. You know, you grow there, you think there’s a great idea, you grow it and make it and sometimes it works the way you want it to and sometimes it’s not quite there. Sometimes you push it further and harder to get it to where you want it to go and it works out, sometimes it doesn’t.

“We’ve actually got a pretty good track record considering we haven’t launched an awful lot of games and the ones that we have generally been very successful But you know, nobody has a 100 per cent track record.”

Mr[S]

2013-01-05 13:07:04

Yeah to spend £500k on advertising they must of had a good year, only retards spend that amount of cash on that type of advertisement

The Killer

2013-01-05 14:12:35

From: Mr[S]
Yeah to spend £500k on advertising they must of had a good year, only retards spend that amount of cash on that type of advertisement


Well they want to get their name out there. However I think the adverts were childish (they were adving a childlike looking game on a music channel). And tbh, Most their players found out about rs but the word of mouth. Not stupid tv adverts.

Richard

2013-01-05 14:37:24

From: The Killer
Well they want to get their name out there. However I think the adverts were childish (they were adving a childlike looking game on a music channel). And tbh, Most their players found out about rs but the word of mouth. Not stupid tv adverts.


The advert doesn't even show anything about RuneScape, it's like a film advertisement without any clips from the actual film…

Ian

2013-01-05 14:39:51

From: Richard
The advert doesn't even show anything about RuneScape, it's like a film advertisement without any clips from the actual film…


Yeah, I don't think they used any actual gameplay.

Prometheus

2013-01-05 14:40:05

From: Richard
The advert doesn't even show anything about RuneScape, it's like a film advertisement without any clips from the actual film…


Do the ads appear on every channel, or just kid's channels?

Mr[S]

2013-01-05 14:44:16

From: [PRO]metheus
Do the ads appear on every channel, or just kid's channels?


They are appearing on a lot of channels like the main channel 1-5 in the UK, but the way they have done their ads are just pure shite, I mean you don't advertise something like that, I doubt anyone will go 'Oh that advert looks might fine I think I will hop onto www.runescape.com and create an account' we all know how boring RS can be without any friends to play it with

The Killer

2013-01-05 15:07:44

From: Richard
The advert doesn't even show anything about RuneScape, it's like a film advertisement without any clips from the actual film…


From: BMWxi
Yeah, I don't think they used any actual gameplay.


Yeah that's what I mean. The clips are childlike. Should of shown some bossing in really good graphics or something at least.

Sjoe

2013-01-07 21:40:49

WoW does it too, they even get Chuck Norris for it!
But that's different kind of MMORPG I guess :)
(and way better as rs tbh)

Mr[S]

2013-01-08 03:03:36

From: Sjoekeloe
WoW does it too, they even get Chuck Norris for it!
But that's different kind of MMORPG I guess :)
(and way better as rs tbh)


but you put out an ad for wow and ad for rs…wow would get way more new players

P1nky

2013-01-08 03:08:02

I hope they attract new players & fix up the game a bit here and there.
Although it was successful until the recent update of EOC. :(

Mr[S]

2013-01-08 03:11:09

From: P1nky
I hope they attract new players & fix up the game a bit here and there.
Although it was successful until the recent update of EOC. :(


I like EOC, I'm getting 140k per hour melee xp while pre Eoc I was getting 40k melee xp an hour…I was dreading getting combat levels to 99 now I can do each in a couple of days :D

P1nky

2013-01-08 03:51:06

From: Mr[S]
I like EOC, I'm getting 140k per hour melee xp while pre Eoc I was getting 40k melee xp an hour…I was dreading getting combat levels to 99 now I can do each in a couple of days :D


But most players ran off :(
Decent update, but we all know these type of updates scare our old schoolers away :(

Mr[S]

2013-01-08 03:56:58

From: P1nky
But most players ran off :(
Decent update, but we all know these type of updates scare our old schoolers away :(


Only scared them away because everything was messed up, Jagex are obviously trying to balance the stuff they messed up like Nex armour, and also that we can't afk anymore so we have to pay 100% full attention to the game to combat, but for us botters it doesn't really matter :spot:

chief herb

2013-01-08 03:59:33

From: P1nky
But most players ran off :(
Decent update, but we all know these type of updates scare our old schoolers away :(


indeed it does, i see soo many people hating on it when i legit…

as far as the xp, all i can say is the value of a skill 99 has diminished for most skills…….. you go to the grand exchange and tell me if you dont see atleast 1 person with a 99. before people would swarm saying do the emote…. :spongebob:

Fatigue

2013-01-08 06:19:22

From: BMWxi
Yeah, I don't think they used any actual gameplay.


Proof:
[YOUTUBE]ajz5Poh_giI[/YOUTUBE]

And yes, it was on TV.

:duh:

Mr[S]

2013-01-08 06:41:03

xp = easy to gain