SRL Archive - News and General

Why jagex doesn't advertise?


weequ

2012-11-11 04:21:34

I've never seen a jagex/runescape advert outside of runescape.com. Why they don't do it? I think they could probably get more players and make more money if they advertised. What kind of advertising would be efficient if they advertised runescape? Youtube ads, facebook ads or even TV ads?

YoHoJo

2012-11-11 04:42:54

They had TV ad(s) and posters placed at high schools for sure, not sure where though but it wasn't worldwide.

No idea why they don't, maybe research shows its actually other that helpful? Or maybe it's quite costly? Good point though there isn't super much mass advertising.

riwu

2012-11-11 04:55:49

They don't have to because many companies are doing it free of charge for them:


Though these may be google's user targeted ads.

Mr[S]

2012-11-11 05:09:03

There is a TV advert however it rarely ever comes on…I do have Sky+ anyway so if I have recorded any TV shows mostly I skip the adverts :f:

TehNeonFishy

2012-11-11 05:21:08

The only advert I've seen in a block ad on Youtube, not an actual video ad. That was only once. I think they should advertise, small scale. No harm can be done. >.<

Mr[S]

2012-11-11 05:32:44

From: TehNeonFishy
The only advert I've seen in a block ad on Youtube, not an actual video ad. That was only once. I think they should advertise, small scale. No harm can be done. >.<


They do advertise small scale though?

The Killer

2012-11-11 05:54:44

like yohojo said I'v seen the tv advert in the uk several times

Benny

2012-11-11 06:31:46

It would be good but maybe they've realized that their revenue is dying

P1ng

2012-11-11 06:35:59

They are a long-standing game and with a big enough client base that small-scale advertising is all they need to do. I bet >90% of their players heard about the game through word of mouth and started playing because their friends at the time played.

Mr[S]

2012-11-11 06:50:22

I guess they only advertise in the UK then as I've seen TV adverts for it, they don't need to waste vast amount of money on advertisement if they want to max profit, must have done some market research if advertising in other countries was worth it and looks like they realized it wasn't

Albi

2012-11-11 08:33:11

From: weequ
I've never seen a jagex/runescape advert outside of runescape.com. Why they don't do it? I think they could probably get more players and make more money if they advertised. What kind of advertising would be efficient if they advertised runescape? Youtube ads, facebook ads or even TV ads?


I've seen adverts all over Facebook/TV :P

print

2012-11-11 11:29:05

they r advertised in youtube for free basically lol

Solar

2012-11-11 11:30:19

I remember a few months back I saw a Runescape advert on TV for the first time. Quite surprised to see it to be honest, but I've only ever seen it shown the once.

Chris Reborn

2012-11-11 12:06:17

i've never seen the TV advert. but i agree i think most players start playing from word of mouth of their friends.

Rezozo

2012-11-11 12:07:56

I saw a RuneScape ad on YouTube once.

Chris Reborn

2012-11-11 12:18:28

From: Rezozo
I saw a RuneScape ad on YouTube once.


i've seen gold ads but never like a video advert before a video.

Albi

2012-11-11 12:28:52

From: idodew
i've seen gold ads but never like a video advert before a video.


gold adverts? As in runescape bots spamming to buy gold from buygold4cheapfromuscausewereinchinaandown100000serverssowecanfarmgreendragonsandbecomemegarichandfundthegrowthofchinafor100000dollarpermil.com ?

The Killer

2012-11-11 12:36:53

From: P1ng
They are a long-standing game and with a big enough client base that small-scale advertising is all they need to do. I bet >90% of their players heard about the game through word of mouth and started playing because their friends at the time played.

yeah i started word of mouth because of practically all the boys and a few girls in my class played

From: Solar
I remember a few months back I saw a Runescape advert on TV for the first time. Quite surprised to see it to be honest, but I've only ever seen it shown the once.

I thought the advert sucked and looked childlike :/ but then again it is sort of a childlike game.

Chris Reborn

2012-11-11 12:37:30

From: Albi
gold adverts? As in runescape bots spamming to buy gold from buygold4cheapfromuscausewereinchinaandown100000serverssowecanfarmgreendragonsandbecomemegarichandfundthegrowthofchinafor100000dollarpermil.com ?


no like ads on the side of the screen to the right of the vids. for sites like gold4rs ect. i've never actually seen any rs related advert played before a video though.

Rezozo

2012-11-11 12:45:07

The YouTube ad that you can X out, not the video ad

Ian

2012-11-11 12:54:29

Like p1ng said, they don't really need to advertise much. I bet if we did a poll, most of the people here found out about runescape through a friend.

Enslaved

2012-11-11 12:56:21

they do facebook + twitter ads

Chris Reborn

2012-11-11 12:57:37

From: Enslaved
they do facebook + twitter ads


never seen either of these either…

The Killer

2012-11-11 13:04:27

From: idodew
never seen either of these either…


same but I use ad blocker…

Albi

2012-11-11 13:06:02

The advert they have on their Youtube channel is actually the TV advert btw guys.

The Killer

2012-11-11 13:55:00

kasi just sent this on skype: http://img202.imageshack.us/img202/6403/newsk.jpg
free advertising there imo.

Albi

2012-11-11 13:56:44

From: The Killer
kasi just sent this on skype: http://img202.imageshack.us/img202/6403/newsk.jpg
free advertising there imo.


Can I just say, this is completely fake and photoshopped as you can tell by the font as it doesn't fold into the paper properly at all.

Kasi

2012-11-11 13:58:07

From: Albi
Can I just say, this is completely fake and photoshopped as you can tell by the font as it doesn't fold into the paper properly at all.


calm yourself sir, its a joke

Chris Reborn

2012-11-11 14:04:27

From: The Killer
same but I use ad blocker…


i do aswell that explains it…

Benny

2012-11-11 15:32:27

They were advertised by Miniclip who put it under their favourite MMORPGs.
That must of helped.
I found rs that way.

TehNeonFishy

2012-11-11 15:58:30

I can't remember how I found out about RS, I think it was just randomly looking for a game to play and came across it. xD

The Killer

2012-11-11 16:18:11

From: -Benny
They were advertised by Miniclip who put it under their favourite MMORPGs.
That must of helped.
I found rs that way.


I feel stupid. When I was younger I thought Miniclip would of paid jagex to have it on their site.

mike-gee420

2012-11-11 16:35:02

I've seen it on flash game websites long ago, I do not know about anymore though.